GadgetCycle is a digital marketplace for used electronics that allows sellers to easily estimate the value of their used electronics and decide whether to sell, donate, repair, or recycle their devices. If users choose to sell, they can utilize GadgetCycle's product photo suggestions and generate captivating product descriptions in seconds to attract potential buyers.

View Prototype

https://www.figma.com/proto/uv1ZhnsKRl2WhzFiDPlRn9/Capstone-2-(Copy)?page-id=1402%3A23322&node-id=1634-17759&viewport=561%2C693%2C0.08&scaling=scale-down&starting-point-node-id=1634%3A17759&t=fQ6TnMnzQUXLTwjt-1

https://vimeo.com/950115995

CASE_STUDY_P1.png

CASE_STUDY_P2.png

CASE_STUDY_P3.png

Low-Fidelity Prototype

After completing the sketches, I converted them into low-fidelity wireframes and conducted 2 rounds of user testing with 5 participants each. I employed a design prioritization matrix to sift through the user feedback and determine the most important changes. The objective was to identify usability issues and ensure that the app's functionality was on point.

View Low-Fidelity Protype

https://www.figma.com/proto/AMIHaA6yX9WviNZF9EQYwZ/Capstone-2?node-id=1247-17458&starting-point-node-id=1247%3A17458&t=XLcflCN69yejNjMv-1

CASE_STUDY_P4.png

CASE_STUDY_P5.png

Marketing Landing Page

After finalizing the high-fidelity prototype, I prototyped a responsive marketing website for GadgetCycle that could be accessed through both desktop and mobile devices. The primary objective was to craft an engaging copy that clearly communicates the GadgetCycle’s value proposition and inspires users to download the app.

View Desktop Prototype

https://www.figma.com/proto/uv1ZhnsKRl2WhzFiDPlRn9/Capstone-2-(Copy)?page-id=1701%3A20449&node-id=1701-20451&viewport=1064%2C912%2C0.5&scaling=min-zoom&starting-point-node-id=1701%3A20451&show-proto-sidebar=1

View Mobile Prototype

ddd.PNG

CASE_STUDY_P6.png